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This site hiliteonline.com states the following, "Welcome to Hi-Lite Electric On-line." Our analyzers noticed that the website stated " Hi-Lite Electric was established in 2006 as an electrical service company serving Kane and DuPage counties." The Website also stated " Since opening, we have provided the highest quality service in renovation, new construction and all electrical fixes. Our success is due to Hi-Lite Electric putting our customers needs first and our combined 18 years of experience, as well as keeping ourselves up to date with new and innovative products." The website's header had Hi-Lite Electric - Electrician as the most important keyword. It was followed by Electrical Contractor, Residential, and Commercial which isn't as highly ranked as Hi-Lite Electric - Electrician. The next words the site used was Naperville. Aurora was also included but will not be understood by search crawlers.